Effective Date: June 7, 2025
Introduction and Overview
WowXV (“we,” “our,” or “us”) is committed to protecting the privacy and security of our website visitors and users. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at WowXV.com (the “Site”) and use our services. This policy also describes your choices regarding the use, access, and correction of your personal information.
We understand that privacy is important to you, and we are committed to being transparent about our data practices. This Privacy Policy applies to all information collected through our website, including when you read our product reviews, click on affiliate links, subscribe to our newsletter, or otherwise interact with our content and services.
By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.
Information We Collect
Information We Collect
Personal Information You Provide Directly
We collect personal information that you voluntarily provide to us when you interact with our website or services. This may include information you provide when you subscribe to our newsletter, contact us through our contact forms, participate in surveys or promotions, or otherwise communicate with us.
The types of personal information we may collect directly from you include your name, email address, postal address, phone number, and any other information you choose to provide in your communications with us. When you contact us with questions, comments, or feedback, we collect the information you provide in your message, including your contact details and the content of your communication.
If you choose to subscribe to our newsletter or other communications, we collect your email address and any preferences you specify regarding the types of content you wish to receive. We may also collect information about your interests and preferences to help us provide more relevant content and recommendations.
Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and your interaction with our site. This information is collected through various technologies, including cookies, web beacons, and similar tracking technologies.
The information we collect automatically may include your IP address, browser type and version, operating system, device type, screen resolution, referring website, pages visited on our site, time spent on pages, links clicked, and other usage statistics. We also collect information about your general geographic location based on your IP address.
We use this information to understand how visitors use our website, to improve our content and user experience, to analyze trends and usage patterns, and to administer and secure our website. This information helps us optimize our website performance and provide more relevant content to our users.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities and to enhance your experience on our website. Cookies are small data files that are stored on your device when you visit a website. They allow us to recognize your device and remember certain information about your preferences and past activities.
We use several types of cookies on our website, including essential cookies that are necessary for the website to function properly, performance cookies that help us understand how visitors interact with our website, and functionality cookies that enable enhanced features and personalization.
We also use third-party cookies from our advertising partners, analytics providers, and affiliate program partners. These cookies may track your browsing activities across different websites to provide targeted advertising and to measure the effectiveness of our marketing efforts.
You can control cookies through your browser settings and choose to accept or decline cookies. However, please note that disabling certain cookies may affect the functionality of our website and your user experience.
How We Use Your Information
Primary Uses of Personal Information
We use the personal information we collect for various legitimate business purposes that are necessary to operate our website and provide our services. Our primary use of your personal information is to deliver the content and services you request, including providing product reviews, recommendations, and related information that helps you make informed purchasing decisions.
When you subscribe to our newsletter or other communications, we use your email address and preferences to send you relevant content, including new product reviews, buying guides, special offers from our partners, and updates about our website. We may also use your information to personalize your experience on our website by showing you content that is most relevant to your interests and browsing history.
We use the information you provide when you contact us to respond to your inquiries, provide customer support, and address any concerns or feedback you may have. This includes using your contact information to follow up on your requests and to provide you with the information or assistance you need.
Analytics and Website Improvement
We use the information we collect automatically, including usage statistics and analytics data, to understand how our website is being used and to identify areas for improvement. This includes analyzing which pages are most popular, how long visitors spend on different sections of our site, and what types of content generate the most engagement.
This analytical information helps us optimize our website’s performance, improve our content strategy, and enhance the overall user experience. We may use this information to identify technical issues, improve page loading times, and ensure that our website is accessible and user-friendly across different devices and browsers.
We also use analytics data to understand our audience better and to create content that is more relevant and valuable to our users. This includes identifying trending topics, popular product categories, and emerging consumer interests that can inform our editorial calendar and content planning.
Marketing and Communications
With your consent, we may use your personal information for marketing purposes, including sending you promotional emails about new content, special offers, and other information that may be of interest to you. We may also use your information to customize the advertising and promotional content you see on our website and on third-party websites.
We may use your information to conduct surveys, polls, and other research activities to better understand our audience and improve our services. Participation in these activities is always voluntary, and you can choose not to participate without affecting your ability to use our website.
We may also use your information to invite you to participate in special promotions, contests, or events that we believe may be of interest to you. These communications will always include clear instructions on how to opt out if you no longer wish to receive them.
Legal and Security Purposes
We may use your personal information as necessary to comply with applicable laws, regulations, and legal processes. This includes responding to lawful requests from government authorities, law enforcement agencies, and courts, as well as complying with regulatory requirements and industry standards.
We use your information to protect the security and integrity of our website and to prevent fraud, abuse, and other harmful activities. This includes monitoring for suspicious activities, investigating potential security breaches, and taking appropriate measures to protect our users and our systems.
We may also use your information to enforce our terms of service, privacy policy, and other agreements, and to protect our rights, property, and interests, as well as the rights and safety of our users and third parties.
Information Sharing and Disclosure
Third-Party Service Providers
We may share your personal information with trusted third-party service providers who assist us in operating our website and providing our services. These service providers include web hosting companies, email marketing platforms, analytics providers, customer support services, and other technology vendors who help us deliver our content and services.
These third-party service providers are contractually obligated to protect your personal information and to use it only for the specific purposes for which we have engaged them. They are not permitted to use your information for their own marketing purposes or to share it with other parties without our authorization.
We carefully select our service providers based on their privacy and security practices, and we regularly review their compliance with our data protection requirements. We require all service providers to implement appropriate technical and organizational measures to protect your personal information.
Affiliate Program Partners
As part of our business model, we participate in various affiliate marketing programs, including the Amazon Associates Program and similar programs with other retailers and brands. When you click on affiliate links on our website and make purchases, we may receive commissions from these partners.
In connection with these affiliate programs, we may share certain information with our affiliate partners, including information about clicks, purchases, and other interactions with affiliate links. This information is typically aggregated and anonymized, and it is used primarily for tracking commissions and measuring the effectiveness of our marketing efforts.
We do not share your personal contact information or other sensitive personal data with affiliate partners unless specifically required by the terms of the affiliate program and with your explicit consent. Any information sharing with affiliate partners is governed by their respective privacy policies, and we encourage you to review these policies when making purchases through our affiliate links.
Legal Requirements and Protection
We may disclose your personal information when we believe in good faith that such disclosure is necessary to comply with applicable laws, regulations, or legal processes. This includes responding to subpoenas, court orders, and other lawful requests from government authorities and law enforcement agencies.
We may also disclose your information to protect our rights, property, and interests, as well as the rights, safety, and security of our users and the general public. This includes situations where we believe disclosure is necessary to prevent fraud, abuse, or other harmful activities, or to investigate potential violations of our terms of service or other agreements.
In the event of a merger, acquisition, or sale of all or a portion of our business, your personal information may be transferred to the acquiring party as part of the transaction. We will provide notice of such transfers and any changes to the handling of your personal information as required by applicable law.
Aggregated and Anonymized Information
We may share aggregated, anonymized, or de-identified information that cannot be used to identify you personally. This type of information may be shared with partners, advertisers, researchers, and other third parties for various purposes, including market research, trend analysis, and business development.
This aggregated information helps us and our partners understand broader trends and patterns in consumer behavior, website usage, and market preferences. It does not include any personal identifiers and cannot be used to identify individual users.
Amazon Associates Program Disclosure
Affiliate Relationship Disclosure
WowXV is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and other Amazon properties. As an Amazon Associate, we earn from qualifying purchases made through our affiliate links.
When you click on Amazon product links on our website and make purchases, Amazon may pay us a commission. These commissions help support our website operations and allow us to continue providing free content and product reviews to our users. The commission we receive does not affect the price you pay for products, and it does not influence our editorial content or product recommendations.
We want to be completely transparent about our affiliate relationships and how they may affect our content. While we do earn commissions from affiliate links, our primary goal is to provide honest, helpful product reviews and recommendations that serve our readers’ interests. We recommend products based on their merit and value, not solely on commission rates.
Amazon’s Privacy Practices
When you click on Amazon affiliate links and visit Amazon’s website, you are subject to Amazon’s privacy policy and terms of service. Amazon may collect information about your visit, including your browsing behavior, purchase history, and other data as described in their privacy policy.
Amazon uses various tracking technologies, including cookies, to track affiliate referrals and attribute commissions to our website. This tracking is necessary for the proper functioning of the affiliate program and to ensure that we receive appropriate credit for referrals.
We encourage you to review Amazon’s privacy policy to understand how they collect, use, and protect your personal information when you visit their website through our affiliate links or otherwise interact with their services.
Other Affiliate Programs
In addition to the Amazon Associates Program, we may participate in other affiliate marketing programs with various retailers, brands, and service providers. These programs operate similarly to the Amazon Associates Program, where we may earn commissions when you click on affiliate links and make purchases.
Each affiliate program has its own terms, conditions, and privacy practices. When you interact with affiliate links from other partners, you may be subject to their respective privacy policies and data collection practices. We encourage you to review the privacy policies of any websites you visit through our affiliate links.
We will always disclose our affiliate relationships clearly and prominently, and we are committed to maintaining transparency about how these relationships may affect our content and recommendations.
Cookies and Tracking Technologies
Types of Cookies We Use
Our website uses several different types of cookies and similar tracking technologies to enhance your browsing experience and to help us understand how our website is being used. Understanding these technologies and how we use them will help you make informed decisions about your privacy preferences.
Essential cookies are necessary for our website to function properly and cannot be disabled without significantly affecting your ability to use our site. These cookies enable basic functions like page navigation, access to secure areas of the website, and the proper display of content. They do not store any personally identifiable information and are typically only set in response to actions you take that amount to a request for services.
Performance and analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies allow us to count visits, identify traffic sources, and understand which pages are most popular. This information helps us improve our website’s performance and user experience by identifying areas that may need optimization or enhancement.
Functionality cookies enable enhanced features and personalization on our website. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember choices you make, such as your preferred language or region, and provide enhanced, more personal features.
Advertising and targeting cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission and remember that you have visited our website.
Third-Party Cookies and Tracking
Our website includes third-party cookies and tracking technologies from various service providers and partners. These third parties may collect information about your online activities over time and across different websites when you use our website.
Google Analytics is one of the primary third-party services we use to understand website usage and performance. Google Analytics uses cookies to collect information about how visitors use our website, including which pages they visit, how long they stay, and how they navigate through our content. This information is aggregated and anonymized, and it helps us improve our website and content strategy.
Social media platforms may also place cookies on our website if we include social sharing buttons or embedded content from these platforms. These cookies may track your interactions with social content and may be used by these platforms for their own advertising and analytics purposes.
Advertising networks and affiliate program partners may use cookies and other tracking technologies to track clicks on affiliate links, measure conversion rates, and attribute commissions appropriately. These tracking mechanisms are essential for the proper functioning of affiliate marketing programs and help ensure that we receive appropriate credit for referrals.
Managing Your Cookie Preferences
You have several options for managing cookies and controlling how tracking technologies are used on your device. Most web browsers allow you to control cookies through their settings preferences, where you can choose to accept all cookies, reject all cookies, or be notified when cookies are being set.
You can typically find cookie settings in your browser’s privacy or security settings. These settings allow you to delete existing cookies, prevent future cookies from being set, or set up notifications so you can approve cookies on a case-by-case basis. Please note that disabling cookies may affect the functionality of our website and your overall browsing experience.
For more granular control over tracking technologies, you can use browser extensions or privacy tools that block specific types of tracking. Many browsers also offer “Do Not Track” settings, though it’s important to note that not all websites and services honor these requests.
You can also opt out of interest-based advertising by visiting the Digital Advertising Alliance’s opt-out page or the Network Advertising Initiative’s opt-out page. These tools allow you to opt out of targeted advertising from participating companies while still allowing you to receive general advertising.
Your Rights and Choices
Access and Control Over Your Information
You have several important rights regarding your personal information, and we are committed to helping you exercise these rights in accordance with applicable privacy laws. These rights may vary depending on your location and the specific privacy laws that apply to you.
You have the right to access the personal information we have collected about you. If you would like to know what personal information we have about you, you can contact us using the information provided in this privacy policy. We will provide you with a copy of your personal information in a commonly used, machine-readable format when technically feasible.
You have the right to correct or update your personal information if it is inaccurate or incomplete. If you believe that any of the personal information we have about you is incorrect or needs to be updated, please contact us and we will make the necessary corrections promptly.
You have the right to request that we delete your personal information in certain circumstances. This right may be limited by our legitimate business needs, legal requirements, or other exceptions provided by applicable law. When you request deletion, we will delete your personal information unless we have a legal basis for retaining it.
Communication Preferences
You have the right to control how we communicate with you and what types of communications you receive from us. If you have subscribed to our newsletter or other communications, you can unsubscribe at any time by clicking the unsubscribe link in any email we send you or by contacting us directly.
You can also update your communication preferences to specify what types of content you want to receive and how frequently you want to hear from us. We respect your preferences and will honor your requests to limit or stop communications.
Please note that even if you opt out of marketing communications, we may still need to send you important administrative or transactional messages related to your use of our website or services. These communications are necessary for the proper functioning of our services and are not considered marketing communications.
Data Portability and Transfer
In certain circumstances, you may have the right to receive your personal information in a portable format that allows you to transfer it to another service provider. This right typically applies to information you have provided to us directly and that we process based on your consent or for the performance of a contract.
If you wish to exercise your right to data portability, please contact us and we will provide your personal information in a commonly used, machine-readable format when technically feasible. We may need to verify your identity before processing such requests to ensure the security of your personal information.
Complaints and Regulatory Contact
If you believe that we have not handled your personal information in accordance with this privacy policy or applicable privacy laws, you have the right to file a complaint with us directly. We take all privacy concerns seriously and will investigate and respond to your complaint promptly.
You also have the right to file a complaint with the appropriate regulatory authority in your jurisdiction. If you are located in the European Union, you can contact your local data protection authority. If you are located in California, you can contact the California Attorney General’s office. We will cooperate fully with any regulatory investigations.
Data Security and Protection
Security Measures and Safeguards
We take the security of your personal information seriously and have implemented appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. Our security measures are designed to provide a level of protection appropriate to the risk of processing your personal information.
We use industry-standard encryption technologies to protect data in transit between your device and our servers. This includes using Secure Socket Layer (SSL) or Transport Layer Security (TLS) encryption for all data transmissions. We also implement encryption for sensitive data stored on our systems to provide additional protection against unauthorized access.
Access to personal information is restricted to authorized personnel who need access to perform their job functions. We implement role-based access controls and regularly review access permissions to ensure that only appropriate individuals have access to personal information. All personnel with access to personal information are trained on privacy and security best practices.
We regularly monitor our systems for security vulnerabilities and implement security updates and patches promptly. We also conduct regular security assessments and audits to identify potential weaknesses and ensure that our security measures remain effective against evolving threats.
Data Retention and Disposal
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention period depends on the type of information and the purpose for which it was collected.
For newsletter subscriptions and marketing communications, we retain your email address and preferences until you unsubscribe or request deletion. For customer service inquiries, we typically retain communication records for a reasonable period to ensure we can provide ongoing support and resolve any follow-up issues.
Analytics and usage data is typically retained for a limited period to allow for trend analysis and website optimization. We regularly review our data retention practices and delete or anonymize personal information when it is no longer needed for legitimate business purposes.
When we dispose of personal information, we use secure deletion methods to ensure that the information cannot be recovered or reconstructed. This includes both digital deletion of electronic records and secure destruction of any physical records that may contain personal information.
Incident Response and Breach Notification
Despite our best efforts to protect your personal information, no security system is completely foolproof. In the unlikely event of a data security incident that affects your personal information, we have established procedures to respond quickly and effectively to minimize any potential harm.
Our incident response procedures include immediate containment of the incident, assessment of the scope and impact, notification of affected individuals and regulatory authorities as required by law, and implementation of additional safeguards to prevent similar incidents in the future.
If we discover a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay and provide information about the nature of the breach, the likely consequences, and the measures we are taking to address the incident and mitigate its effects.
We are committed to transparency in our incident response and will provide regular updates on our investigation and remediation efforts. We will also cooperate fully with law enforcement and regulatory authorities in any investigation of security incidents.
Children’s Privacy Protection
Age Restrictions and Compliance
Our website and services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age. We are committed to complying with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws that protect children’s privacy online.
If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information from our systems. We encourage parents and guardians to monitor their children’s internet usage and to help us protect children’s privacy by instructing them never to provide personal information on our website without parental permission.
If you are a parent or guardian and you believe that your child has provided personal information to us, please contact us immediately so that we can take appropriate action to remove that information from our systems. We will verify the identity of the requesting parent or guardian before taking any action to ensure the security of the information.
Parental Rights and Controls
Parents and guardians have the right to review, delete, and refuse to allow further collection of their child’s personal information. If you are a parent or guardian and you want to exercise any of these rights, please contact us using the information provided in this privacy policy.
We encourage parents to take an active role in their children’s online activities and to educate them about the importance of privacy and online safety. There are many resources available to help parents understand how to protect their children’s privacy online and how to use parental control tools effectively.
International Data Transfers
Cross-Border Data Processing
Our website may be accessed by users from around the world, and we may transfer your personal information to countries other than your country of residence for processing and storage. These transfers are necessary to provide our services and to operate our website effectively.
When we transfer personal information to countries outside of your jurisdiction, we ensure that appropriate safeguards are in place to protect your information in accordance with applicable privacy laws. This may include using standard contractual clauses, adequacy decisions, or other approved transfer mechanisms.
If you are located in the European Union, we ensure that any transfers of your personal information to countries outside the EU are protected by appropriate safeguards, such as adequacy decisions by the European Commission or standard contractual clauses approved by the European Commission.
Data Processing Locations
Our primary data processing activities take place in the United States, where our website servers and primary service providers are located. We also use third-party service providers that may process your information in various countries around the world.
We carefully evaluate the privacy and security practices of all service providers and ensure that they provide appropriate protections for personal information regardless of where the processing takes place. We require all service providers to implement appropriate technical and organizational measures to protect personal information.
Updates to This Privacy Policy
Policy Changes and Notifications
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes to this privacy policy, we will notify you by posting the updated policy on our website and updating the “Last Updated” date at the top of this policy.
For significant changes that materially affect how we collect, use, or share your personal information, we may provide additional notice through email or prominent notices on our website. We encourage you to review this privacy policy periodically to stay informed about how we protect your information.
Your continued use of our website after we post changes to this privacy policy constitutes your acceptance of the updated policy. If you do not agree with the changes, you should discontinue your use of our website and contact us if you would like to delete your personal information.
Effective Date and Version Control
This privacy policy is effective as of the date listed at the top of this document. Previous versions of this privacy policy are archived and available upon request. We maintain version control to track changes and ensure transparency about how our privacy practices have evolved over time.
Contact Information
How to Reach Us
If you have any questions, concerns, or requests regarding this privacy policy or our privacy practices, please contact us using the following information:
Email: privacy@wowxv.com
Website: www.wowxv.com
Mailing Address:
WowXV Privacy Officer
113 Norwick Rd SW
Cedar Rapids, IA 52404
United States
We are committed to responding to your privacy-related inquiries promptly and thoroughly. When you contact us, please provide as much detail as possible about your question or concern so that we can provide you with the most helpful response.
Response Times and Follow-Up
We strive to respond to all privacy-related inquiries within 30 days of receipt. For complex requests or those requiring extensive research, we may need additional time and will keep you informed of our progress. We may need to verify your identity before responding to certain requests to ensure the security of personal information.
If you are not satisfied with our response to your privacy inquiry, you have the right to escalate your concern to the appropriate regulatory authority in your jurisdiction. We will cooperate fully with any regulatory investigations and work to resolve any privacy concerns in accordance with applicable law.
